The business side.
Peaceful Chaos is the Siem Reap base connecting the group's brands, APAC sales, sourcing, product development and local projects.
Wholesale, samples, casting, brand building, and the parts that make a thing real. If it is serious, write.
Brands
A design-led gift brand carried in close to 3,000 stores. Puzzles, pillows, cocktail napkins, stationery. Featured in Vogue, Forbes and Food & Wine, and home to the Slim Aarons collection. Instagram @pieceworkpuzzles.
The New York design brand acquired by Piecework in 2026, now being rebuilt for its next chapter, starting at Shoppe Object, New York, February 2027. Instagram @areaware.
Paintable, hand-cast masks made in Siem Reap, inspired by mask traditions from around the world. The first release is Hanuman, and a share of every sale funds free art classes for children in the neighborhood.
Sales & operations
The group's sales and support agency, led from Siem Reap. Wholesale accounts, key accounts, trade shows and the systems behind reorders.
The Asia-Pacific base. Sourcing, product development, sampling and local projects, close to the factories and makers.
Technology & intelligence
Reads a store the way an experienced rep would, and turns two decades of real accounts into a system. The paid platform.
The open side of Twenty3. Free tools, writing and practical thinking for brand designers, founders and anyone building in the trade.